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WOW! Rosa, I'm excited :)

You can take me anywhere you want, I'm along for the ride!

Mahalo for the encouragement Jay! Shotgun is yours!

Reinvention is such a good thing. It seems to draw tighter focus on what has been done and lends clarity to what could be.

So Rosa, tell us your thoughts on minimizing or eliminating links!

Aloha Dave, there’s a couple of answers to your question for me …

- As a blog author, I love links- they keep me from being too redundant, because I can link to refer someone back to something that was written previously (by me, or better by someone else) without having to repeat it in another post. I think that helps regular readers fast-track too.

- As much as I love studying about SEO (search engine optimization) and how links bring more internet spiders crawling your way (Wayne at Blog Business World is so good at teaching us about those things) because it’s pretty fascinating stuff, my own goal is always to link for the benefit of the Ho‘ohana Community and the chance new readers that are already here reading Talking Story, not to strategically bring in the masses. Besides my regular feed readers, I have many email subscribers who have told me that they visit Talking Story for a sort of cheatsheet and quick review of where to find other good stuff online that’s similar to what I write about in Managing with Aloha. The end-of-month Talking Story recaps I started this year have been pretty well received, and so have the Weekend Learning Links on Business Values.

- That being said, I’ve also been receiving emails from readers saying that now that they’ve read my book they want more new writing from me, so I’m trying to deliver on that too.

- In particular, I do know my monthly Ho‘ohana is received by many @work email addresses, and people are sensitive to staying online too long on the job. With this post I had been thinking about that, and

- There are so many people who are “friendly lurkers” and in “the silent community” --- they don’t comment or email, but they stop by frequently to read. As blog authors know, I can follow most (not all) of the clicking within Talking Story, and those clicks are another kind of customer voice that talks to me. In particular, that’s the “voice” that helps me de-clutter Talking Story on a monthly basis - removing the links that don’t get used, and maintaining the ones that people seem to use pretty often.

Whew - long answer! But thank you for asking the question Dave!
Rosa

One of the most interesting aspects of search engine optimization for blogs is the act of helping others improves a blog's search engine rankings.

Isn't that cool?

Links help a blog's ranking, as does the frequent addition of keyword rich themed content. In essence, the more you offer your blog readership, the more SEO goodwill flows back to you.

As I always say on my blog, and often in direct opposition to some (but not all) other SEOs, is the more a website or blog helps others, the more help one receives back in the search engines.

Man Wayne, I'm thinking Rosa's Talking Story is going to come up number one in every business category one can think of!

Visible Reinvention in Action

The first thing you must remember and accept is that
somewhere in the world, something is changing whether you
want it to or not.

You form a company with a clear vision and focus, and for
awhile (maybe 1 to 5 years) things are going ok and
expected. Then within this time frame things start going
not as planned. If you are smart you take notice of this
and either modify your business or change it as needed.

But what if you were faced with the fact that you had to
literally reinvent yourself and or your company.

What would you do if you had to go into (for yourself) uncharted waters - because someone else has found an item
that they are better at than you and they are capitalizing on it.

What would you do if the wheels of your organization were
churning out the results that you wanted but you had to
duplicate yourself and people who either had an interest/
or wanted to help you either came from a slightly diferrent point of view (but agreeded with you on most
everything) were willing to help, but they also might have an rougher edge.

From a lay perspective - Invention means either taking an item that didn't exist before and creating an item that now exists or taking items already existing and
creating a labor saving device. Reinvention means taking a look at what you have and changing that to allow for the changing times/attitudes/what have you.

When I was at Pearl Harbor Naval Shipyard - the shipyard, just before I left started implemeningting W
Edwards Demning Principals. We had been told that Demning went first to the corporations and they asked if
that would mean that workers would have a voice in what
happened - yes they were told - they refused it. Next
Demning people went to the unions and they asked if it
would reduce overtime - yes they were told - they refused
it. Next his people went to Japan and they asked if it
would help them become more productive - and they said
yes - Japan said 'welcome' - the rest is history.

When you reinvent you must keep that Core belief, Core
mission - however you also must be willing to look and see what is being productive and what is not. You must
be willing to speak with more force and authority than
you did before, and you must be willing to say with
Professionalism that someone is wrong if they are wrong,
whether it's in your organization or in the organization
of a company that is hiring you.

You must be willing to take the Bull by the Horns if need
be and do what must be done.

Admittedly, reinvention may not be the easiest thing to do, but your business may ultimely depend on it for its
very survival, if not growth.

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