‘Imi ola
The translation of ‘Imi ola is “to seek life.” As a value, ‘Imi ola teaches us that our purpose in life is to seek its highest possible form. In managing with Aloha, ‘Imi ola helps us craft our best possible life in business.
Pronunciation Guide: ‘Imi ola (Ee-mee-ola)
For more on this value, these are articles Rosa has written on ‘Imi ola since Managing with Aloha was first published:
- ‘Imi ola Gets Personal. Her personal example of the living of this value, as Rosa answers the question, “When is your next book coming out?”
- Next time, ask the ‘Imi ola question instead. “What do you want to be doing in five years time?” is a question that can drive people crazy. ‘Imi ola gives you a better alternative!
- ‘Imi ola; Form and Function. Working on the form we adopt, for the function we want in our best possible life.
- Mission or Vision? Why choose between them? Revitalizing mission statements and visioning sessions with ‘Imi ola.


